What Is a Private Label Company Store?
A private label storefront is a branded online store, built just for your company, where your team, members, or supporters can order from a curated selection of apparel and products you've already approved — without you managing spreadsheets, sizes, or a stack of individual orders.
Instead of collecting sizes over email or guessing at quantities for your next order window, a dedicated storefront lets people order what they need, when they need it, from a shop that already looks and feels like your brand. You choose the products and logos; we handle ordering, production, and fulfillment behind it.
Use Cases
Onboarding kits, team gear, and everyday branded wear without HR managing a spreadsheet.
Employee & Corporate Programs
Onboarding kits, team gear, and everyday branded wear without HR managing a spreadsheet.
Nonprofit, Church & School Spirit Stores
A simple way for supporters, families, and congregations to order branded gear or fundraising merchandise on their own schedule.
Event & Team Merch
A short-term storefront that opens for a season, tournament, or campaign, then closes when it's done.
Inventory Management Stress
Let's say you're the owner of a large-scale business with numerous teams or franchises. They need branded merch, so who has to deal with the influx of orders and requests? Without a private label website, you or someone on your team has to manage:
Unpredictable Requests
There's no good way for you to know how much branded gear your various locations will need from month to month. Expect lots of phone calls and emails that start with, "Would you mind ordering us a few..."
Chaotic Paper Trails
Some employees email when they need t-shirts for more hires. Some call to request extra informational booklets. Even if your process is dialed in, it's a lot.
High Prices
When you just need a few dozen copies of a pamphlet here and a couple of baseball caps there, you're paying a premium for print-on-demand products. You're also taking the time to put the orders in — probably with a different vendor for each need.
Custom Branded Storefronts for Any Business
At Integra Graphics Synergy, we specialize in building private label websites for managers and owners in this exact position. Put any products you want to make readily available for order in one digital storefront, and give your teams access at will to take the task off your plate entirely.
Get Your Storefront QuoteStreamlined Operations
Take the onus of ordering for every location off your own shoulders and easily delegate it to the appropriate individuals at each location.
Inventory Management
Choose on-demand printing or offsite inventory management — either way, your supplies will be ready and available as needed.
Centralized Tracking
Analyze how product moves through your network with just a few clicks.
Top-Down Control
Ditch the approval/denial process by adding and/or removing items from your storefront at will.
Take Control of Your Custom Inventory
Work with dedicated brand specialists to build the inventory you want available on your custom storefront. Post everything your team needs at each location, from apparel and merchandise to branded office supplies, letterhead and stationary.
From there, easily decide how you'd like us to manage your inventory. We offer storage for regularly ordered materials as well as print-on-demand options for less common purchases.
Add and remove products at will so your team sees only what they're able to order. Track orders from each location based on designated logins for anyone on your team you'd like to give access.
Forget about fielding calls and managing spreadsheets — easily see placed orders, delivery dates and up-to-date stock information in one place. We'll handle the rest!
Building Your Storefront
Once you've decided a branded storefront is the move for you, make building it easy by contacting Integra Graphics Synergy. After a single phone call, we'll set your plan in motion and get you on the path to a successful launch. Here's how.
Request an Estimate
Once you've filled out your form, one of our print technicians will be in touch as your point of contact. They'll gather details, answer your questions and price your job for you.
Design Your New Site
Your dedicated print specialist will help you design your private label website, populate it with your products and send it out to the people who need direct access.
Gain Efficiencies, Increase Productivity, Save Money
Spend less time juggling order forms and inventory shortages. Get the branded supplies you need, when you need them.
FAQs
If you've never built or used a private label storefront, you probably have lots of questions. Below are some of the questions we get most frequently before providing this highly customized solution for our own clients.
How much does it cost?
Like with anything else money-related, this question is complicated. Factors that will impact your pricing include on-demand prints vs. inventory management, the size and intricacy of your storefront, the speed with which you need it created and the number of logins you'll need.
How secure are these sites?
It takes a lot of trust to give just about any website your information. Fortunately, branded storefronts offer exceptional privacy and security as long as you choose a reputable vendor with a strong understanding of internet safety procedures and guidelines.
How long does the build take?
Building your custom website with Integra can take anywhere from two to three weeks once your site details are determined. The ultimate timeline will depend on the depth of your site and the number of products in your inventory.