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Print on Paper

Direct mail that lands in the right hands — not just any mailbox.

From a single postcard drop to a multi-touch, data-backed campaign, we help you pick the format, the route and the list that actually match what you're trying to accomplish — then handle the printing, mailing and tracking so you don't have to juggle five vendors to do it. 

 

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The Statistics
1

Types

of mailer formats to choose from

1

Ways

to reach your audience

1+

Years

planning & printing mail campaigns

Why Direct Mail

A message people can actually hold onto.

Inboxes get filtered. Mailboxes get opened. Done well, direct mail still earns attention that digital-only campaigns often can't — and it pairs with your digital efforts instead of competing with them. 

It gets seen

A physical piece has to be picked up, sorted and — usually — at least glanced at. That's a moment digital ads don't guarantee. 

It builds trust

Sending something tangible signals effort and investment in a way that shows you're a real business worth a second look. 

It works with digital

Paired with online touchpoints, mail can extend your reach across the platforms your audience already spends time on. 

It's repeatable

Most successful campaigns aren't a single drop — they're a handful of touches spaced a few weeks apart. We help you plan for that from the start. 
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What you can send

Six formats. Every one has a job it's best at.

Not sure which format fits your project? Here's the quick honest take on each — what it's great for, and where it falls short. 

01 - Postcards

A single sheet, no envelope, message visible the moment it hits the mailbox. Fast to design and print, and the most budget-friendly format on this list.

Good for:

  • Sales & promos
  • Event reminders
  • Quick-turn campaigns

Keep in mind:

  • Limited space
  • Can get lost in a full mailbox

02 - Letters & Enveloped Mail

Anything from a single letter to a full packet of inserts, sealed for privacy. Feels personal and gives you room for a real, detailed message.

Good for:

  • Personalized offers
  • Multi-page content
  • Sensitive info

Keep in mind:

  • Higher cost per piece
  • More prep time

 

03 - Self-Mailers

Brochures, flyers and newsletters that fold and seal on their own — no envelope needed. Full surface area for design, with a simpler production process.

Good for:

  • Newsletters
  • Bold, visual offers
  • Mass mailings

    Keep in mind:
  • Less privacy
  • More exposed in transit

04 - Product Catalogs

A booklet-style showcase of your full line or a curated selection — descriptions, pricing and images included. Built for businesses with a lot to show. 

Good for:

  • Wide product lines
  • Brand storytelling
  • Repeat customers 

    Keep in mind:
  • Higher production cost
  • Updates require a reprint

05 - Dimensional Mailers

Mail with physical depth — pop-ups, small boxes, kits. Built to be picked up, opened and remembered rather than skimmed and tossed. 

Good for:

  • Product launches
  • VIP & ABM outreach

    Keep in mind:
  • Highest cost format
  • Longer production timeline

06 - Polybagged Collections

A bundle of flyers, brochures and small items wrapped together in protective, clear packaging — one mailing, several pieces of content.  

Good for:

  • Multi-offer campaigns
  • Sample inclusion 

    Keep in mind:
  • Extra assembly step
  • Can read as bulk mail

 
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Who Gets The Mail

Choosing a format is half the plan. Choosing who receives it is the other half.

Every mailer above can be sent through more than one route — and the route you pick has just as much impact on results as the piece itself. 

Every Door Direct Mail

Blankets every address on chosen postal routes — no mailing list required. Built for local, broad-reach awareness at a lower cost. 

Best for:  local businesses building neighborhood awareness

Targeted Mailing

Reaches specific people based on demographics or behavior, using a purchased or house list. More precision, more relevance, more room for personalization. 

Best for:  product launches, defined audiences, higher-touch offers

Addressed Saturation

Sends to every address on a route like EDDM, but with an addressed mail list behind it — opening the door to future list-building and follow-up. 

Best for:  broad local reach with an eye toward future targeted campaigns 
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Direct mail with Intelligence

Want your mailing to keep working after it's delivered?

SynergyMail pairs your direct mail list with matching digital touchpoints — before, during and after your mail piece arrives — so the same prospect sees your message in their mailbox and in their favorite corners of the internet. 

  • QR Codes
  • Social Media Matching
  • Mail Tracking
  • Geotargeted Ads
  • Real-Time Dashboard Reporting

Learn About SynergyMail
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How it works

From first conversation to mailboxes across town.

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Tell us where you're starting

Full plan already in hand, or just an idea — we meet you where you are and figure out goals, budget and timeline together. 

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Pick your format, route & list

We'll help you match a mailer type and reach strategy to your goal, and source or clean up your mailing list. 

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Design, print & sign off

We handle layout guidance and USPS compliance, then get you a proof before anything goes to press. 

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Mail, track & follow up

Your pieces go out, you're kept posted on key milestones, and we help plan the next touch if you're running a multi-mail campaign. 

Learn More

What Our customers are saying

"We have been working with Integra since 2019, and our business depends on all the great individuals there. They are indispensable to any size business looking to elevate its marketing material and presence."

Marshall Kramer

"Integra is one of our largest and most dependable vendors. They work closely with us and have a problem-solving and customer service-based mindset. Very grateful to work with the Integra team!"

Emily Martin

"The team at Integra Graphics goes above and beyond in terms of the level of service they provide and the quality of print and mail products and processes. I can trust them to take ownership of the project from begining to full completion and have nothing but positive things to say about working with them."

Chris Taft

Common Questions

Direct Mail FAQ

Do I need my own mailing list to get started?

Which format should I choose if I'm not sure?

How many mailings should I plan for?

Can direct mail work alongside our digital marketing?

Is Integra a good fit if we already have a mail list or in-house mail expertise?

How long does a project take from order to delivery?

Let's Talk

Ready to figure out your best-fit direct mail plan?

Tell us your goal and we'll help you land on the format, route and list that actually make sense for it. 

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